Global competitiveness and special events in cultural tourism: the example of th

Home / Forums / English materials / Cultural tourism technics / Global competitiveness and special events in cultural tourism: the example of th

  • Author
    Posts
    • 2024-09-07 at 09:12 #1252

      This study investigates the role of cultural tourism in enhancing urban global competitiveness. The recent growth in urban cultural products is linked to improved quality of life, economic prosperity and development. An example of an urban cultural tourism product of international significance is used as a case study for this research to investigate such potential linkages. From September 1994 to January 1995 the Art Gallery of Ontario in Toronto hosted a major art exhibit of French impressionist paintings ‘From Cezanne to Matisse, Great French Paintings,’ known as the ‘Barnes Exhibition.’ This special cultural event affected the attraction mix of Toronto’s urban tourism product and acted as a ‘magnet’ drawing out of town visitors to Toronto with the main purpose of visiting this unique event. This paper explores the spatial impact of the Barnes Exhibit in a segmentation analysis of ‘out-of-town’ Barnes Exhibit visitors. Visitors are segmented by major trip purpose and visitor origin. The pull of the Exhibit is examined using two simple gravity models to describe the distance decay effect. Out-of-town visitors from Ontario are compared with visitors from the United States according to the main purpose of their trip, their demographics and spending patterns. Out-of-town visitors from Ontario tend to be older than US visitors, spend less than US visitors and are more likely to have the Barnes Exhibit as the main purpose of their trip to Toronto. This study illustrates the value-added nature of special events to the urban cultural product both for recreational and tourist travel. It shows the complexity and overlapping of urban fields of a Toronto attraction for different types of visitors to the same event.

      https://onlinelibrary.wiley.com/doi/abs/10.1111/j.1541-0064.2002.tb00753.x?casa_token=OCes1l7qn-oAAAAA%3A1uIgOiWbx_tSj14skXaBnAvQJBFY_nGYzl9zyN1-WfOBwHrhxp0cHbilrst1–QsoW9IQ-DXrjZ86Q

  • You must be logged in to reply to this topic.