Creativity in Cultural Tourism: The Case for Rural Development in Sub-saharan Af
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Worldwide poverty is on the decline. In contrast, the phenomenon is on the ascendancy in Sub-Saharan Africa. Efforts are being and continue to be made to arrest the situation and improve human conditions, especially among rural residents. This article suggests cultural tourism as a tool for rural development and addressing rural poverty. It proposes a tripartite alliance of governments, businesses, and civil rural societies/NGOs to collaborate in the area of cultural tourism product development to achieve the rural poverty alleviation objective. The article provides some creative suggestions to developing the cultural tourism product. It also identi es challenges that will be posed to the partnership approach and suggests some solutions to these challenges. The article concludes with a call on political, business, and civic community leaders to prepare their citizens to participate in the growing global tourism industry.
https://www.ingentaconnect.com/content/cog/tri/2008/00000012/F0020003/art00002
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