Cultural Tourism Entrepreneurship in India

Cultural entrepreneurs are rightly called the heartbeat of the global economy as they are the ones who step in where governments fail to tread. Cultural entrepreneurs can instigate safeguarding of the timeless heritage of people with a pro-poor mission of generating collective awareness and encouraging community skill development. Cultural entrepreneurship is a significant requirement for the sustainability of the tourism sector of a country like India, as the ‘culture’ component has been the game changer in the Indian tourism scenario and has truly endowed the industry with its unique brand identity. The following chapter draws important examples from the industry and analyzes the business prospects based on heritage and pilgrimage tourism, thematic routes, events and festivals, as well as creative tourism for the budding entrepreneurs to present India in a never experienced before avatar as the challenges that are an irreplaceable part of such a sensitive endeavour.
https://www.igi-global.com/chapter/cultural-tourism-entrepreneurship-in-india/258396